Ozempic - Rebrand/Marketing Project (Satire)

Spring 2024

In my high devision DES303 course, we were prompted to take a brand and alter the mission statement plus the target audience. For my project rebrand, I chose Ozempic. I believe that people my age turning to Ozempic to lose unnecessary weight is harmful and can cause many problems for them in the future. Because of this belief, I decided to make a rebrand that brings awareness to this issue, while also adding humor to it. I decided to make my target audience women my age by turning Ozempic into an alcohol brand so it is more accessible to them. Cheers to one shot a week!